Having awesome content and crackling keywords may still not work for you if you don’t know the right on-page SEO techniques. On-page SEO refers to ‘optimizing’ your page so that Google understands what you’re talking about, and pushes your site onto the first page in search results; this helps drive organic traffic to your site. So how exactly do you do that? Here are a few tips:
Ensure Quick Loading
Nobody has the patience to wait and watch the circle going round and round while your site loads; they are just going to close it and go elsewhere. Quick loading is critical if you want your site to be ranked high by Google’s search bots; because Google’s success depends on serving exactly what the user needs. And no user wants slow loading results. Mobile speed is also a huge ranking factor, as specified by Google. You can achieve speed through various methods, like smaller images, and smaller HTML tags.
Strategic placement of Target Keyword
Ensure that you place your main target keyword in the title, H1 tags, and meta description. It helps to show searchers that the page is the best, or most relevant result for their queries. However, it’s not always necessary to have the exact same keywords. You can use synonyms, stop words, and more; in short, Google will recognize it even if it’s not an exact match.
URLs Should be Short and Descriptive
This means that from the URL, the user should be able to understand what the page is all about. For example: https://beautifulskin.com/summercaretips tells the user that this page has information about how to care for your skin during summer. Searchers always click those links that most closely match their search query. Ideally, descriptive URLs should also include the keywords that you want to target.
There are many ways of doing this, chiefly, using descriptive alt tags, and optimizing the file names for images. Alt tags are used to describe your images, and show up on your screen if your image fails to load. You should try and describe the images accurately to improve search rankings.
This helps the search engines to get a better understanding of your page. It improves the possibility of your site’s link being clicked, because things like images, dimensions, specific mentions of objects, places, and so on, can be included – more information for the user.
Robots.txt file tells google crawlers which the particular pages whether the crawler can or can’t request from your site. This is utilized primarily to abstain from over-burdening your webpage with demands; it’s anything but a system for keeping a website page out of Google. To keep a website page out of Google, you should utilize no index orders, or secret key to ensure your page.
A sitemap is an XML file that arranges the URLs for a site. … This permits web search tools to slither the webpage all the more productively and to discover URLs that might be disconnected from the remainder of the web site’s substance. The Sitemaps convention is a URL consideration convention and supplements robots.txt, a URL avoidance convention.